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camel

2007-12-27

Cigarette maker R.J. Reynolds has started marketing a new variety of Camel cigarette designed to appeal to women, Brandweek reported Feb. 12. The camel -- marketed as "light and luscious" despite a federal judge's ruling against using the term "light" to sell cigarettes -- is seen as a way to attract women to Camel, which traditionally has appealed primarily to men. Only about 30 percent of current Camel smokers are female. "Many female adult smokers told us we really like Camel's irreverence and authenticity, but we really don't feel you have a product that is meant for us," said Cressida Lozano, vice president of marketing for Camel. "So, [we developed] a product that will appeal to them." Packaging for the cigarettes includes colors like fuscia and teal. Ads are running in magazines like Glamour and Vogue.

camel

2007-12-05

There is a substantial feral population of dromedaries estimated at up to 700,000 in central parts of Australia, descended from individuals introduced as means of transport in the 19th century and early 20th century. This population is growing at approximately 11% per year, and in recent times, the state government of South Australia has decided to cull the animals using aerial marksmen, because the buy camel cigarettes use too much of the limited resources needed by sheep farmers. For more information, see Australian feral camel.

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